After doing some research I found that making the camera flash and having a scary picture pop up is very effective in frightening the audience. The above clip shows a man looking into a camera a seeing a man pop up which frightens him. (at 2.10)
In my film trailer I intend to create something very similar to this but instead of having the man pop up, im going to have him starting far away and having him rapidly closing in almost expressing how he is moving to attack the camera. here is a draft of my creation
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